Pay-Per-Click Advertising
Pay-per-click advertising is a form of online advertising that drives traffic to a website, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click, or PPC, advertising is commonly associated with top-tier search engines such as Google and Bing. The advertiser chooses keywords that they want their ads to appear for when searched on a search engine, sometimes within a certain geographic zone. For example, a pizzeria in Boston, MA might do PPC advertising for the words “pizza,” “subs,” and “chicken wings” with the geo-modifier Boston, MA. That way online users searching for pizza, subs, or chicken wings with the geo-modifier “in Boston, MA” will see the pizzeria’s ad.
Pay-per-click advertising is typically used by businesses to drive traffic to their website in hopes of getting users to buy a service or product from them. Our search engine marketing services can effectively use this method to help you meet your unique marketing goals. Get in touch with us today to begin pay-per-click advertising for your business in
Cape Cod,
Plymouth,
Boston, MA;
Providence, RI; or anywhere else across the nation!
Benefits of Pay-Per-Click Advertising
Our pay-per-click services offer one of the most efficient ways to boost your website’s viewership and grow your business’s online presence. In many ways, they can lead to relatively quick results. This makes search engine marketing services a useful tool for developing your campaign in a way that will leave you and your bottom line happy. Here’s a breakdown that explains why our paid search services can be great for any business:
- Value for Money: Pay-per-click ads only cost you money when someone clicks your link and visits your website. You’re not paying the search engines just to have someone look at your advertisement.
- Warm Leads: People who click your ad are often interested in your product or service. They intentionally searched for a good or service you are offering.
- Data: Data gained from PPC campaigns can help you determine the most effective keywords to target for your marketing campaigns, allowing you to appropriately allocate resources to the most valuable keywords.
- Budgeting: You set the maximum budget for your pay-per-click advertising campaign.
- Retargeting: You can display ads across an entire web search for your product or service for someone who clicked on your PPC ad.
Contact Our Digital Marketing Agency Today
Pay-per-click advertising is an excellent, cost-effective way of driving traffic to your website. PPC campaigns allow you to target users based upon keywords that users search for, like products and services that you may sell. Best of all, there are many distinct types of pay-per-click services, including display and banner ads. However, having so many different types of advertising available with a caveat: it can be difficult to figure out what your best options are and produce captivating ads unless you are a PPC expert.
Thankfully, Brand Accomplished is an expert in pay-per-click and paid search services, providing these services to businesses across the country. So, if you are looking to improve your current PPC campaign or want to get started with pay-per-click advertising,
contact our digital marketing agency today!
