It starts with a great business idea and eventually it snowballs into a master business plan, social media accounts, and maybe even an employee or two or more.  You’ve got some customers and you are doing the thing you set out to do.  You’ve been working at all the tasks required to run your business, you know it like the back of your hand.  You are crushing this small business thing! That is certainly something to be proud of!

But maybe you are finding there is still something missing.  Maybe you’ve known you need to invest in a well designed website, but with everything you have on your plate already, it just has not been the priority.  Maybe you’ve found that social media is a good enough space right now to hold all you need to share with your customers.  Or maybe you think it’s just a small business and you don’t need a well designed website.

If that is working for you and you want to maintain your customer base and stay the course, then this is not a blog for you.  But if you want your business to grow and are thinking of leveling up your digital marketing plans to grow your business, then please read on!

In today’s digital world it all comes back to having a well designed website.  A website that customers can easily navigate, a website that shows all you have to offer, a website that the common person can google and find online.

#1 Reason

Showcase Everything In One Place

Most small businesses start with a simple Facebook page, then eventually they might broaden their social media use a bit, but social media can’t tell the whole story.  That’s not the purpose of social media.  That is the purpose of a website, and a well designed website is the key to business growth.  Social media is great for little snippets of your business along with fun behind the scenes pictures and videos and it’s a great way for new customers to find out about your business, but they might not know all your business has to offer.

The emphasis here is ALL! 

That is the job of a website.  Your website should not only be pleasing to the eye and easy to use, but most importantly it should clearly show your current products or services. Yes, it must be easy to navigate, that is a major element of a well designed website, AND in order to grow that business of yours it must show everything your business is doing from soup to nuts! In order to increase your profits you must have a place to display all your small business has to offer. That is where a well designed website can come into play. 

Simply stated, well designed websites are the place customers can go to learn everything they need to know about your business and be able to purchase your products or services. If they can’t find it on your website, they will likely go find it on a competitor's website. If business growth is what you are looking for, then a well designed website that showcases every product or service is what you need. 

#2 Reason

Search Engine Optimization

Well designed websites account for SEO (Search Engine Optimization). This is what you need for the common person to find your website in a google search.  If you can be found online that is a major step toward customers finding you. 

It starts with a Google search and ends with someone purchasing your product or service. That is business growth you can count on.  If you can’t be found in a Google search, or realistically if you are beyond page 2 of a google search, then you are not very likely to grow your business. Well designed websites help with your search engine optimization, making it easier for customers to find you and buy from you.

To learn more about our SEO services click here.

#3 Reason

Ease of Use

Having a well designed website that is easy to find online is a big step in the right direction to growing your business.  But once customers find your website it must be easy to use. If your customers find your website, but then find it difficult to use, they’ll move on to a competitor before you could say SEO. 

That is no way to grow your business!

When building a well designed website, ease of use is a major priority. If your competitors have a website that is easier to use and pleasing to the eye, customers will feel more confident spending their money on them rather than you. 

The easier your website is to use, more time a customer will spend navigating around, and the more time they spend on your website, the more likely they will purchase your products or services. An easy-to-use website is a well designed website and a well designed website will help your business grow.

In simple terms, a well designed website is the centerpiece of your digital marketing efforts. While businesses can function without one, it just won’t be pretty, and it definitely won’t lead to business growth. Well designed businesses that give access to a full list of products and services giving customers more reasons to purchase from you.  Well designed websites also take into account SEO.  If you can be found online customers will be more likely to spend time on your website and eventually purchase your product or service. Lastly, a well designed website is pleasing to the eye and easy to use.  Without ease of use, your customers will happily go to your competitor.

If you are looking to grow your business, having a well designed website is paramount. It will make it so your customers take you and your business seriously and your profits grow. 

When you are ready to invest in a well designed website that will level up your business, click here.