The new year has begun. You’re rockin’ and rollin’ into your business operations, creating products and services your customers love. Many businesses are picking up right where they left off in December, but have you thought about how well it was working, or maybe how it wasn’t working? 

When we say “it,” we mean your marketing strategy. 

Your marketing partner can be one of your greatest assets or they can create the most painful experience of your company’s existence. One way to determine if it is time to re-evaluate who you are working with is to list out what is working and what doesn’t work.

What Works

By this time, you know it is impossible to market your business without an online presence. Maybe you’ve created a Facebook page for your business, maybe you are occasionally posting on social media. Maybe your website is looking sleek and your customers are having a delightful experience. This is fantastic! Keep up the good work! 

But MAYBE… you want to grow beyond the simple social media pages and straightforward website. If you want to reach more customers, or if you’re not getting the kind of response you’d like, it’s time to ask your marketing partner if they can help. Now is the time to take a look at your marketing plan and decide if it might be time to work with someone who has more expertise in online marketing.

What Doesn’t Work

Sporadic social media posts on all platforms, a website that is not current or easy to use, an empty calendar with no outline for how to go about informing your customers of your upcoming promotions, product updates, etc. If you are working with a marketing partner that is not keeping you in the loop with a warm response to your efforts, now is the time to seek some changes. 

Staying stagnant is not a top priority for most businesses from year to year. If your business is looking to grow in 2023 it is important to find a marketing partner that can help you along this journey. With the right partner you can focus on providing an excellent experience for your customers while they focus on getting the word out about your business and getting customers through the door, or in some cases, onto your website.

It is a new year; if “it” doesn’t work for you, then it is time to re-evaluate who you are working with and find a marketing partner that will help your business grow. When you work with Brand Accomplished, we’ll help make sure your campaigns are firing on all cylinders. 

Marketing isn’t a one-size fits all solution. You need someone who understands your business and can give you the right fit for the next stage of your growth strategy. Let’s take a look at your marketing strategy and see where we can do better.