If you are a living body in 2023 then you have likely navigated through display ads in your online experiences. Whether you knew it or not, businesses have been advertising to you in the most discreet way, and sometimes in non-discreet ways. You’ve likely seen ads in your social media feeds and Google search results. Have you thought about what it would look like to have your business displayed prominently on your future customer's computers or phones?

When considering if display ads are right for your digital marketing strategy there are some basics you need to understand along with a few things to keep in mind. Display ads can be used in so many ways and they work best when your customer is targeted. Display ads can help build awareness about your business. They have a specific call to action and require that the landing page they lead your customer to is easy to use and specific.

What Are Display Ads?

Display ads are one method of attracting an audience. They are visually engaging and are a great way to reach your customers where they spend their time online. Display ads are creative digital graphics with text, images, videos, or sound clips. They can be created in all different shapes and sizes. To get an idea below is a display ad you might find when searching Amazon for a closet organizer. Display ads are charged on a cost-per-view basis and therefore they are measurable, so you can see which ads are doing well and which ads need to be adjusted.

If you're looking to reach a broad audience, display ads are the way to go. If you’re looking to reach customers that have been to your website once, but left without purchasing your product, retargeting display ads are the way to go. If you’re looking to be on the top of someone’s mind when they are in the market for your product or service, display ads are the way to go. If you are looking to attract customers with visually appealing graphics and a product or service that will solve a problem they specifically have, display ads are the way to go. Ready to get started with your own digital marketing ads? Give us a call today.